Courtesy of Talk Shoppe Memphis

See our post above of Benita Giovannetti, Crye-Leike Real Estate Agent recommends Builders' Floors & Interiors for great service, great floor covering products and satisfied customers she recommends to us. We have sold carpet, ceramic and prefinished hardwood floors to the

clients she recommends to Builders'

Floors. What does a customer want

to know about floor covering? How do you build that confidence level with a customer to make them want to purchase their floor covering from a particular dealer? Education and credibility is everything in developing a situation where the client can trust what you have to say about the particular floor covering.  Is it the right product? Will it last the needed time. Will the floor covering be aesthetically pleasing to the customer? All of these objections have to be answered to make the purchase a positive one.

Floor covering is a product that has be to represented as a quality

addition to your life. Will it add to the comfort of your lifestyle? Will it make you happy and comfortable and make your environment a welcoming

surrounding to relax as a retreat. Your floor covering is a product of your

personality-color choice, texture, formal or informal, light or dark, reserved or exciting. subdued or flamboyant.